1:00 PM - 2:00 PM CT











Register now for the 4 weeks online workshop


Most struggle to find their big why or purpose because they have been given a lot of fluff not the actual tools to figure it out. The reality is you might want to know your big why but have been let down by so many books and people to promise to help you find it only to let you down by not being specific. 

If you have struggled to find your Why I want to put your fears to rest, you weren’t given the actual steps to figure this out and guided through the process.

I remember sitting on the floor struggling trying to make the next right decision in my life and wondering why the heck I couldn’t figure out what my purpose really was at a deep tangible level. 

I was staring at a dozen books wondering why the heck no one had determined the process to crafting this critical piece of our lives. I couldn’t find this process anywhere which set me on a 5-year journey to create this workshop.

My Goal for this course.    The only way to create a fully lived life, one of passion and fulfillment is to live in alignment with your purpose. And the greatest way to discover and craft your purpose is through this live workshop. For me, it was like driving 120 miles an hour with one foot on the brake not knowing if I was going the right way. Once I discovered these steps and wrote out my purpose I was overwhelmed with relief, it was like taking my foot off the brake and getting everything in my life and business headed in the right direction.

False beliefs:

  •     "This is a therapy".  Nope, this is what successful people do.
  •       "Raw and fluffy". Oh heck no.  This is - let’s get right to it and figure it out.
  •      "Takes a long time".   Not if it is done this way and on purpose.


  • You will walk away knowing your purpose.
  • You will have your purpose written down.
  • The power of knowing you're headed in the right direction.
  • Clarity on the next right step.
  • What it will look like to live a  fulfilled life. 



$297 for the entire course.


  • Four video calls. 
  • Big Why Workbook.
  • Free Access to "The Art of Getting Back Up" 10 on-demand videos ($97 value).
  • 1-month free access to The Hero Nation Mastermind Community ($297 value).
  • Complimentary one-on-one strategy session with a Hero Nation Coach Brad Lambert.

Those who have never tried to figure out their big why, you’ll get to avoid years of struggling to figure out your purpose and be empowered through knowing where your headed and why. 

For those who have tried to figure out your purpose before this will be a breath of fresh as I walk you through the actually steps to figuring this out and you will walk away with massive clarity which will cause you to step into massive momentum.



Brad’s biggest desire to live a Big, Epic Life and help others to do the same.

Brad is currently a top producing real estate agent in Dallas/Fort Worth. As soon as he had his license in hand, the first home went on the market and it has not slowed down since. Brad was recognized as the Rookie of the Year at the number one producing brokerage office in all of North Texas. From there, he started building his support team around him to ensure excellence for all his clients. He has been named a Best & Top Producing Agent by D Magazine.

Prior to real estate, Brad spent years working as a pastor at some of the largest churches in Texas. He took his passion for seeing other develop personally into his first business venture, a fitness and nutrition business. His desire to see people reach their goals and improve in their lives is evident in the way he speaks with each individual he meets.

He now owns 3 businesses and resides in Dallas, TX with his wife and 3 daughters.

Brad wants to help you break the myths that you can only be successful in parts of your life and show you how to live an Epic life in all areas, Business, Relational, Spiritual, Financial, and Health, to live out the life you not only want, but were created to live.


Class #1: Thursday, February 8th 1:00 PM - 2:00 PM CT - Where am I going and why?

Class #2: Thursday, February 15th 1:00 PM - 2:00 PM CT - The actual steps to finding your BIG WHY.

Class #3: Monday, February 19th 1:00 PM - 2:00 PM CT - What do successful people know about their future that most don’t.

Class #4: Thursday, March 1st 1:00 PM - 2:00 PM CT - Every High Achiever knows their big why and purpose. Do you?

You will have access to the Live Classes Online via Zoom meeting.


Wayne Salmans

Wayne almost died at the age of 17 which jolted him to get clear on his purpose, “to empower people to be all they can be, to help them transform their lives fast.”  

Wayne has dedicated his life to developing solutions and strategies that make a significant impact on the quality of people's lives and businesses. 

In the past decade he has coached and trained over 5,000 entrepreneurs, was one of the top coaches for the #1 coaching company in the world, ranked with the top 1% of realtors, and voted one of 30 under 30 top Realtors in the nation by Realtor Magazine. 

Wayne has been called many things: The Empowerment Coach, the Entrepreneurs Mentalist, the Heart Coach, an Extreme Results guy and an Epic Life Strategist. But at the end of the day, his favorite title is Dad.

When he is not writing, coaching or speaking you will find him rolling around on the floor playing Legos with his 5 kids and laughing with his beautiful wife.  

Wayne’s passion is to empower people like you to actively engage and participate in their own transformation and success to Be Their Own Hero.



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