In business, there’s a fine line in keeping in touch with your past clients and becoming that annoying guy who’s always calling, e-mailing, or mailing. So how do you make sure you aren’t annoying and stay within that helpful professional or friend zone?
There are plenty of ways to keep in touch without them turning off.
1. Deliver information they can use
Clients won’t be so turned off when you provide them with useful information, such as the latest news of the community and the local housing market.
2. Deliver a gift
3. Send them handwritten card
Remembering important events in your clients’ lives and sending a card in the mail, or a simple e-mail message can go a long way in building memorable relationships.
4. Don’t forget to call
Phone calls for past clients’ birthdays or special days also can make a great personal touch.
5. Follow up with a survey
Experts recommend sending customer-satisfaction surveys two to three weeks after closing. Keep the surveys brief, asking your customers what services they liked and what needs improvement.
6. Stay Connected on social network
Social networking sites like Facebook, Twitter and Instagram can make it easy to keep in touch with past clients on an informal and more friend-type basis. You can also create a Facebook group for your past clients and deliver useful information straight to that group.
7. Special Events
Special events can go a long way in getting your past clients’ attention and set you apart.
You can always ask your Vendors to partner with you on client events and split the cost.
Qualify your database
It is important to qualify your database. Qualifying your database serves to prioritize your most valuable prospects for your marketing strategies. When you sort and qualify your database, you can focus your attention on the clients who will be an integral part of your success by sending referrals to you. As a result of the attention and value you provide, these clients are more likely to send referrals your way.
You can sort your clients into the following categories:
A: Core: Raving fan who will send me at least 1 lead per month.
B: Raving fans: Would refer to me if asked for a realtor referral.
C: Sphere/Past clients: They know you, like you and trust you and might refer you in the future
D: Farm Area, Haven’t Met’s:… Might work with you based on marketing.
Customer relationship management (CRM) software is a contact list with a brain. It not only records your customers' contact information, but it remembers the details of your relationship and every interaction—whether by phone or email, and nowadays across other channels such as social media or even your customer helpdesk.
Pipedrive ( great for Real Estate)
HubSpot CRM ( great for Real Estate)
Brivity ( great for Real Estate)
BNTouch Mortgage CRM
Inman surveyed agents and brokers about whether they use a real estate CRM, which one they chose, and how they feel about the choice they made. How much does the typical agent pay for a CRM? Answers ranged from a low of “free” to a high of $26,400 per year. The median respondent investment was $600 per year, or about $50 per month. More than two-thirds (71.5 percent) of respondents said they use a CRM. The top five CRMs that respondents use, in descending order of popularity, were Top Producer, Market Leader and eEdge; Contactually and Realty Juggler were tied for fourth place.
Reasons to call
Thanks for your business.
Wishing Happy Holidays: Christmas, New Year, Easter.
Wishing Happy Birthday.
Thanks for the referral.
How was your day?
You might like this article.
I’ve got a good idea for you.
Ask for opinion. What do you think about___?
Just listed/ just sold/open house.
Something reminded me of you.
Been a while.
Do you know of a good_?
Updating your database.
Grow Preferred Vendor List.
Important Date reminders.
Ask for meaningful--not gratuitous--input. Or call and say, "We're really trying to do a better job at (something specific you do). Can I take you to lunch and get your advice?"
Ask for a referral. Chances are, your clients can’t read your mind. While some of them may refer you without prompting, most need a gentle reminder. Before you hang up, remind them that you’re never too busy for any of their referrals. This will keep you at the tops of their minds when they learn a family member or friend is thinking of buying or selling.
When interviewing agents, it is always surprising to learn that:
How do you take care of your database?
A database is more than a list of contact information; it’s a list of relationships.
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